You don’t always have to go with big ticket marketing methods to get your business noticed. Sometimes, the best return comes from the smaller and inexpensive items you put out there. For example, promotional keyrings offer a very easy way to reach people and for them to see your business details daily. In order for them to put it on their set of keys, it needs to be appealing.
This is where your focus should be on the design for promotional keyrings. If they are ugly, they aren’t going to get used. If they are made from cheap and flimsy materials, they aren’t going to last. Look for something sturdy they can rely on for very long time. While you can put any message you want on them, make sure it won’t fade or easily rub off.
It isn’t just the person that owns the keys that will see that information. Their family and friends will see it when they are with that person. Any time they use valet parking or they get their vehicle serviced, others will have their keys and see your business information. Don’t underestimate how well promotional keyrings work to successfully get your business out there.
Being successful with promotional keyrings depends on the provider you hire to help you get them created. If you already have a design in mind, talk to them about it and see what they can do. If you aren’t sure what to offer, they may have some suggestions they can offer to you. Take your time to continue with the process until you find something you are very proud to offer.
Keep in mind, promotional keyrings can be any shape or size you would like them to be. With that in mind, you may wish to go with colors that reflect your brand and you can even go with a shape that is going to resemble your logo. There is no right or wrong option to use, so you have quite a bit of freedom to work with.
Ask to see samples of other products they have created and the prices. You need to balance your budget with what can be created for you. If you have a tight budget, select a simple but professional looking design to work with. As with any marketing tool, the goal is to get the highest return for the least amount of overall investment.
Try to order promotional keyrings in large quantities so you can get a deep discount. The initial fees to set up the design and the typesetting cost the most. You will pay less per unit when you buy 1,000 versus 100! Find out about the offers the provider can extend to you. They want to give you a great deal but also make a profit on what they offer at the same time.
You can keep the extras you don’t plan to give away immediately on hand. They don’t take up lots of room so you don’t have to think about storage capacity. You can slip them into envelopes for information you mail out, documents you share, and even personally hand them out. Tell your employees to be generous with them too!
You will soon start to see them all over town, and that is very encouraging. Every time you see one of them, you can count on several people finding out about your business or being reminded about what you offer. It doesn’t cost you anything to spend some time seeing what is offered and how it can fit into your marketing budget.